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Bespoke Training from Croll & Ross,

The Creators of Just Evil Enough

We have delivered accelerated learning programs for VCs, accelerators and academic organizations. Our workshops and seminars are intensive, transformative and highly engaging. If you would like to invite us into your business, we can customize the Just Evil Enough approach to your particular industry and challenge, and transform your team’s marketing capability with new tools and frameworks for market subversion and advantageous lead-taking. You have a number of ways to engage us. 

However, you’re going to have to invite us in first.

Those are the rules.

What’s In It For My Business?

Marketing is really about competitive advantage, but today’s attention economy has created the monster of marketing automation. Everyone is  competing to be the loudest, when in fact we should be competing to be the most effective. 

Traditional marketing advises us to find an unmet need in the market, then deliver it better than the competitors. In most markets, needs are being overly met. What you really want is a funnel for attention equity, and a playbook to think outside the rules. 


Create attention without adspend and earn ROA (Return on Attention) through novelty, platform exploitation, virality, reframing and other subversive techniques.


The Just Evil Enough talk is a rollercoaster event; thought-provoking, detailed, wide ranging and highly impactful. It’s simply a topic that people won’t skip. 



Alistair is a best-selling author and entrepreneur who accelerates startups, transforms the business models of big companies, and creates some of the world’s best conversations about technology and society.

Emily is a communications expert who works with emerging technology brands, turning complex ideas into stories that fascinate and compel. She’s the founder of bespoke marketing strategy firm Inkvine.

Both of them nerd out about subversive hacks that reset expectations and redefines what’s possible. For the past number of years, they’ve been developing the Just Evil Enough method with audiences and companies worldwide.

Want early access to the ideas behind Just Evil EnoughMail us for details on our virtual and in-person workshops.

Copyright Croll & Ross 2024. All Rights Reserved   |   Site by Inkvine   |   Cover art by @Pthagonal

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