“David Ogilvy said that the best ideas often arrive as jokes. And that was in the 1960s, when you could actually have fun at work. Today, in a tedious age of corporate puritanism, the genuinely subversive, joyful sense of mischief you’ll learn from this book is the one quality your competitors will find impossible to copy.”
Rory Sutherland; Vice-Chairman of Ogilvy UK and author of Alchemy
“If you work in marketing—or, quite frankly, if you work in business, period—Just Evil Enough is a MUST-READ. I absolutely bloody loved this book and you will too.”
Cindy Gallop; Brand and innovation consultant, former chair of BBH US, and founder of MakeLoveNotPorn
“Reveals the secret tactics of subversive marketing that give underdogs an edge. Packed with practical strategies and fascinating examples, this book is essential for any entrepreneur aiming to disrupt the status quo.”
Harley Finkelstein; President, Shopify
“I can’t wait to insist that everyone I know in marketing buys this book.”
Farrah Bostic; The Difference Engine
“Packed with real-world examples and practical advice,
Just Evil Enough proves the power of refusing to follow the status quo.”
Eric Ries; author of The Lean Startup
Never. Your privacy is important to us.
Recognizing that you’re part of a system is the first step to subverting it. But did you know that English is a system, made from two competing languages? Once you see it, you’ll never look at politics or marketing the same way.
Just Evil Enough will be unleashed on the world later this year. Rhona’s first step was a mood board. This stage of the design process is a visual collage of the concepts and feelings we’ve shared. Done right, the ley lines of the finished product begin to emerge.
Generating attention isn’t hard—changing behaviour is. So we spoke to a true master of attention alchemy, behavioural scientist Jon Levy.
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