No coercion was involved in the aggregation of these blurbs. (However, there may have been a smidge, just a teeny, tiny smidge, of tequila.)
David Ogilvy said that the best ideas often arrive as jokes. And that was in the 1960s, when you could actually have fun at work. Today, in a tedious age of corporate puritanism, the genuinely subversive, joyful sense of mischief you’ll learn from this book is the one quality your competitors will find impossible to copy.
Vice-Chairman of Ogilvy UK and author of Alchemy
If you work in marketing—or, quite frankly, if you work in business, period—Just Evil Enough is a MUST-READ. I absolutely bloody loved this book and you will too.
Reveals the secret tactics of subversive marketing that give underdogs an edge. Packed with practical strategies and fascinating examples, this book is essential for any entrepreneur aiming to disrupt the status quo.
President, Shopify
I can’t wait to insist that everyone I know in marketing buys this book.
Bursting with well-researched strategies and surprising examples. A set of precision tools for subverting norms without causing harm.
Author of How Minds Change
A blueprint for turning weaknesses into weapons, outsmarting adversaries, and subverting norms. Not for the faint of heart—or those who believe in playing it safe.
This book is a lie. It shows you how to think around the edges of problems to find unexpected solutions. Croll and Ross offer real-world examples to support a robust set of tactics you can put to work immediately. Claiming to give you a new toolset, it will, in fact, give you a new mindset—one that’s essential to modern marketers. Sneaky. Geniuses.
Head of Dept Economics. Director of Immersive Software Engineering at University of Limerick
A most profound marketing instruction manual that mixes sharp, essential theory with joyful, real-life-lived stories.” – Andy Nulman,
Emily and Alistair brilliantly navigate the razor’s edge between audacity and delivery in marketing. This book is a must-read for anyone ready to inject some strategic mischief into their approach and leave the competition scrambling. If you’re brave enough to challenge conventions and walk right up to the line without crossing it this book is for you. If you’re not, you probably shouldn’t be running a business anyway.
CEO, IRDG
“This provocative guide will show you how to challenge the status quo, outsmart the more game-theoretic actors in your space, and try unconventional methods to achieve extraordinary results. We all need more calculated, playful mischief in our lives.
Packed with real-world examples and practical advice, Just Evil Enough proves the power of refusing to follow the status quo.”
Author of The Lean Startup
A rallying cry for marketers everywhere to stop writing press releases and instead find subversive, sustainable, brand-consistent ways to create attention they can turn into profitable demand.
Just Evil Enough is available as a direct-from-author hardcover, audiobook, and ebook. You can also find it on Amazon.
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