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Unlock the secrets behind the strategies that disrupt industries. Join the Just Evil Enough community to receive exclusive insights, tactics, and invites—straight from Alistair and Emily.

What you’ll get

  • Early Access to Exclusive Content: Be the first to get insights from unpublished and newly-minted case studies, expert interviews, and subversive marketing strategies.
  • Invites to Private Events: Get exclusive invites to our virtual events, workshops, and Q&As with the authors.
  • Actionable Tips Straight to Your Inbox: Monthly insights you can actually use—from checklists and resources to next-level marketing  tactics.
  • Limited Edition Resources: Get access to many of the powerful tools, and frameworks within the book, like the Recon Canvas, Blind Problem-Solving, Six Skies brainstorming, system awareness worksheets, Four Motivations campaign planners, and other subscriber-only resources.

Praise for Just Evil Enough

“David Ogilvy said that the best ideas often arrive as jokes. And that was in the 1960s, when you could actually have fun at work. Today, in a tedious age of corporate puritanism, the genuinely subversive, joyful sense of mischief you’ll learn from this book is the one quality your competitors will find impossible to copy.”

Rory Sutherland; Vice-Chairman of Ogilvy UK and author of Alchemy


“If you work in marketing—or, quite frankly, if you work in business, period—Just Evil Enough is a MUST-READ. I absolutely bloody loved this book and you will too.”

Cindy Gallop; Brand and innovation consultant, former chair of BBH US, and founder of MakeLoveNotPorn


“Reveals the secret tactics of subversive marketing that give underdogs an edge. Packed with practical strategies and fascinating examples, this book is essential for any entrepreneur aiming to disrupt the status quo.”

Harley Finkelstein; President, Shopify


“I can’t wait to insist that everyone I know in marketing buys this book.”

Farrah Bostic; The Difference Engine


“Packed with real-world examples and practical advice,
Just Evil Enough proves the power of refusing to follow the status quo.”

Eric Ries; author of The Lean Startup


FAQ’s

What will I get by joining?

  • An occasional email filled with insights, event invites, and actionable tactics.

Can I unsubscribe anytime?

  • Of course! Although we’d be sad to see you go, you can unsubscribe at any time.

Will my information be shared?

 Never. Your privacy is important to us.

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