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“A small number of firms think differently about brands, products, and markets—and in doing so, achieve disproportionate, and often unexpected, success.”

Prof. Theo Lynn
Prof. of Digital Business, DCU

“A rallying cry for marketers everywhere to stop writing press releases and instead find subversive, sustainable, brand-consistent ways to create attention they can turn into profitable demand.”

Scott Brinker
Program Chair, Martech

“Being Just Evil Enough is something every business needs to act on immediately if it is to survive in the attention economy.”

Elena Poughia
CEO & Founder, Data Natives

Just Evil Enough captivated the attention of the founders in a manner seldom seen, and provoked so much discussion and reflection.”

Sunil Sharma
Managing Director, Techstars Toronto
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