Subversive Marketing in
13 (slightly) Evil Lessons Delivered Straight To Your Inbox…


Over the next four weeks, you will receive a series of emails that reveal the art and science of subversive marketing. These are the tricks the experts won’t share—the ones we wish we’d known when we were launching our careers.

Topics include:

– The Great Flip & the Attention Economy
– Channel Burnout & Zero-Day Marketing
– Reframing Market Conversations
– Finding Asymmetric Advantage
– The Flinch Test

Early Reviews

“A small number of firms think differently about brands, products, and markets—and in doing so, achieve disproportionate, and often unexpected, success.”

Prof. Theo Lynn
Prof. Theo Lynn
Prof. of Digital Business, DCU

“A rallying cry for marketers everywhere to stop writing press releases and instead find subversive, sustainable, brand-consistent ways to create attention they can turn into profitable demand.”

Scott Brinker
Scott Brinker
Program Chair, Martech

“Being Just Evil Enough is something every business needs to act on immediately if it is to survive in the attention economy.”

Elena Poughia
Elena Poughia
CEO & Founder, Data Natives

Just Evil Enough captivated the attention of the founders in a manner seldom seen, and provoked so much discussion and reflection.”

Sunil Sharma
Sunil Sharma
Managing Director, Techstars Toronto

Copyright Croll & Ross 2023. All Rights Reserved   |   Site by Inkvine   |   Cover art by @Pthagonal

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