Brilliant marketing creates attention and turns it into profitable demand.
JUST EVIL ENOUGH IS A BOOK AND LIVE COURSE THAT SHOWS YOU HOW TO SUBVERT EXISTING SYSTEMS, EXPLOIT LOOPHOLES IN HOW WE LEARN AND SHARE INFORMATION, AND BE JUST EVIL ENOUGH.
MARKETING IS FOLKLORE
Once, marketers pushed out information to a hungry, curious audience. But we live in an attention economy, and creating more information simply adds to the cacophony of voices competing for scarce attention.
In a rapidly changing business landscape, yesterday’s golden rules are wholy outdated. Today they are myths, they are folklore. To succeed, you have to subvert the system by finding and exploiting loopholes in how we share, discover, and act.
If your go-to-market strategy doesn’t undermine industry norms and get platforms to behave in unexpected ways that tilt the scales in your favour, you’ll probably fail.
We’d rather that didn’t happen.
Ryan Reynolds Hacks Peloton Viral Ad to Sell Gin
Burger King Trolls Top Influencers to Generate millions of views (at no cost)
Tinder Founder Subverts Frat House Networks to Grow Signups at Launch
Budweiser Hijacks Champions League with SEO Smarts
ABOUT CROLL & ROSS
Alistair is a best-selling author and entrepreneur who accelerates startups, transforms the business models of big companies, and creates some of the world’s best conversations about technology and society.
Emily is a communications expert who works with emerging technology brands, turning complex ideas into stories that fascinate and compel. She’s the founder of bespoke marketing strategy firm Inkvine.
Both of them nerd out about subversive hacks that reset expectations and redefines what’s possible. For three years, they’ve been developing the Just Evil Enough method with audiences and companies worldwide.
Want early access to the ideas behind Just Evil Enough? Mail us for details on our virtual and in-person workshops.
NOT SO FAST.
In the wrong hands, this book could sow chaos and destruction. Or worse, sit idle on a shelf while your brand withers and your customers grow bored.
To make sure it gets to those who need it most, we first need to complete an assessment of your propensity for mischief and subversion. Complete the form below, and await further instructions.