Brilliant marketing creates attention and turns it into profitable demand.

JUST EVIL ENOUGH IS A BOOK AND LIVE COURSE THAT SHOWS YOU HOW TO SUBVERT EXISTING SYSTEMS, EXPLOIT LOOPHOLES IN HOW WE LEARN AND SHARE INFORMATION, AND BE JUST EVIL ENOUGH.

MARKETING IS FOLKLORE

Once, marketers pushed out information to a hungry, curious audience. But we live in an attention economy, and creating more information simply adds to the cacophony of voices competing for scarce attention.

In a rapidly changing business landscape, yesterday’s golden rules are wholy outdated. Today they are myths, they are folklore. To succeed, you must learn new ways to subvert the system. You can do this by finding and exploiting loopholes in how we share, discover, and act.

If your go-to-market strategy doesn’t undermine industry norms and get platforms to behave in unexpected ways that tilt the scales in your favour, you’ll probably fail.

We’d rather that didn’t happen.

 

JUST

EVIL

ENOUGH

 

ORDER

IT

NOW

Who cares?

Your idea isn’t that interesting. Your audience has plenty on its mind, across multiple screens, inboxes and feeds. Nobody cares about your idea unless you make them.

In an information-saturated world, the problem isn’t whether you can build something—it’s whether anyone notices. The good news is that you can make these platforms behave in unintended ways, giving you the upper hand against the competition.

  • Ryan Reynolds Hacks Peloton Viral Ad to Sell Gin
  • Burger King Trolls Top Influencers to Generate millions of views (at no cost)
  • Tinder Founder Subverts Frat House Networks to Grow Signups at Launch
  • Budweiser Hijacks Champions League with SEO Smarts

ABOUT CROLL & ROSS

Alistair is a best-selling author and entrepreneur who accelerates startups, transforms the business models of big companies, and creates some of the world’s best conversations about technology and society.

Emily is a communications expert who works with emerging technology brands, turning complex ideas into stories that fascinate and compel. She’s the founder of bespoke marketing strategy firm Inkvine.

Both of them nerd out about subversive hacks that reset expectations and redefines what’s possible. For three years, they’ve been developing the Just Evil Enough method with audiences and companies worldwide.

Want early access to the ideas behind Just Evil EnoughMail us for details on our virtual and in-person workshops.

NOT SO FAST.

In the wrong hands, this book could sow chaos and destruction. Or worse, sit idle on a shelf while your brand withers and your customers grow bored.

To make sure it gets to those who need it most, we first need to complete an assessment of your propensity for mischief and subversion. Complete the form below, and await further instructions.

DO NOT CALL THIS NUMBER
+001-800-424-8802
ARE YOU THOUGH?
Iam@justevilenough.com
CURRENTLY SITUATED
Ireland | Canada
TWITTER
@evilenough
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